USC Trojans guard JuJu Watkins is officially the first athlete to co-create a sneaker within the Nike LeBron NXXT Gen line. The “Silver Linings colorway arrives this summer, with additional tributes to Watts and USC on the way. “Working with LeBron to co-create a first is wild. It’s built for my game, my story. Shaping […]
New Orleans Pelicans center Zion Williamson’s signature shoe line is being discontinued by Jordan. He signed the deal before even entering the NBA and was the second-largest rookie shoe deal ever ($75M), behind only LeBron James ($90M). His injuries, limited on-court availability, and underwhelming sales are believed to have contributed to the decision. The Jordan […]
Detroit Pistons superstar Cade Cunningham has reached a new six-year endorsement agreement to re-sign with Nike. He will receive his own signature shoe with the brand in 2026-27. He’s already been spotted wearing special GT Cut PEs this year, and now his signature shoe is coming soon. He becomes the sixth active NBA player to […]
