As is often the case in the world of sport, the media coverage of the women performing at the 2026 Winter Olympics has left a lot to be desired. It had many issues, one of the most egregious of which was the treatment of a Dutch speed skater, Jutta Leerdam. Who Is Leerdam? Leerdam has […]
In the past week, Sky Sports made one of its biggest mistakes in recent history. They launched Sky Sports Halo, a social media account specifically “for girls”. The decision backfired quickly and in a spectacular manner, forcing the company to abandon the venture only a few days after its creation. The Creation On November 13, […]
It’s no secret that football is considered a “sport for men”. Despite its ever-growing female audience, it is still marketed towards male fans and portrayed as something that only they can truly understand. On the surface, it seems like an old, worn-out rhetoric that belongs to times long gone. Unfortunately, that couldn’t be further from […]
