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Eagles Star Files A New Trademark 

Jalen Hurts will go into the 2022 season looking to take his game to the next level. He will face immense pressure from fans and sports media as he will need to prove his worthiness of being a franchise QB. It will be his third year in the NFL, but his second full year as the starting quarterback. With the extra attention on him, Hurts has filed a trademark for the phrase “Hurts So Good”.

What is the significance of “Hurts So Good” and what is Jalen Hurts trying to accomplish?

The Song

Music fans may already know the phrase. “Hurts So Good” was originally a song by John Mellencamp. It was released in April of 1982. The song was very popular and peaked at number 2 on the US Billboard Hot 100 just behind Survivor’s “Eye of the Tiger”. Mellencamp’s “Hurts So Good” spent 16 weeks in the top 10.

The Trademark

Jalen Hurts originally applied for the trademark on June 13th. The process through the United States Patent and Trademark Office usually takes many months, but Hurts can use the phrase starting with the initial application.

Hurts is planning to use the phrase on clothing and accessories. This includes shirts, pants, socks, and underwear. This is a way for Hurts to put his name on his own clothing line without anyone else being able to use it.

Without trademark protection, other apparel companies such as Nike could use the phrase which would not benefit Hurts financially. Using the trademark allows him to use his own name, image, and phrase to possibly make a lot of money.

The financial benefits or the trademark would not come until Hurts can prove himself as a franchise player. He had a decent season last year but needs to be better if the Eagles are going to make a deeper playoff run. In 2021, Hurts threw for over 3,000 yards and had 16 passing touchdowns. He added in nearly 800 rushing yards and 10 rushing touchdowns.

This upcoming season will be a pivotal moment for Hurts. The Eagles added former Titans receiver A.J. Brown and former Colts receiver Zach Pascal. These two players plus returning stars like Devonta Smith, Dallas Goedert, Miles Sanders, and the elite offensive line will give Hurts an array of weapons to work with. He will need to take full advantage of what he has around him.

If Jalen Hurts is able to meet the higher expectations, “Hurts So Good” could be a phrase that fans see and hear for years to come. It could show up across stores and billboards all around the Philadelphia area. The trademark would prove doubters and non-believers wrong.

What are your thoughts on the “Hurts So Good” trademark that Jalen Hurts has filed for? Will you buy his apparel if/when it comes out?


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Kevin Brzostek

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